Inside the $1.1 Million Quest to Build the Ultimate Sports Bra – Outside Magazine


Outside Magazine
Inside the $ 1.1 Million Quest to Build the Ultimate Sports Bra
Outside Magazine
In 1977, three Vermont women made the first sports bra by sewing together two jockstraps. Today, we have more options to choose from than ever before—seamless constructions, bespoke fits, higher-performance materials—but brands have yet to perfect